How to Connect with Your Target Audience Through Content
It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …
5 Common Web Design Mistakes and How to Avoid Them
The importance and value of web design becomes clear when you compare a well-designed site with a poorly designed one. It can be difficult to put your finger on the elements of a site that don’t appeal to you, and sometimes the problem is combination of design issues overlapping. If you’re hiring a web designer to build and design your small business’ website, take note of these 5 common web design mistakes that will tarnish your website and how you can avoid them. Web Design Mistake #1: Flash with no function A website that looks nice but doesn’t let a …
4 Ways to Use Infographics to Market Your Business
Are you using infographics to market your business online? If not, you’re missing out! Infographics are one of the best ways to market new content and repurpose your older content. They are bite-sized pieces of content that really pack a punch and engage your audience. Infographics are highly visual, so they’re widely shared. They make the best information easier to digest and drive visitors to your website. Visually appealing infographics provide so many benefits for a small business blog, so take a look at these 4 ways you can use infographics to market your business! 1. Use infographics to market …
Promote Your Brand with Rich Pins on Pinterest
Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …
Is a Social Media Provider or Website a Better Choice?
Are you trying to determine between running a company website and simply doing everything through social media? It can be a little overwhelming to try to use every online outlet to make your presence known but there are benefits to every route. There are many social media platforms you can use but not everybody uses Twitter, Google+, LinkedIn and Facebook while some people are all about social media and aren’t likely to check out your website. What is going to be most effective for your business’s goals is what you need to do but that requires weighing the options between …
