5 Signs You’re Not Investing Enough in Social Media
There’s a good chance your business isn’t spending enough on social media. Because social media is a relatively new specialization area in marketing, many businesses simply aren’t doing it right. They haven’t learned the best practices and are skeptical of spending too much money on something they consider a risky investment. Is your company focusing enough attention on social media in its marketing plan? Try our 4 step litmus test for your social content if you’re not sure. If you’re not investing enough in social media, it will be apparent in your engagement rates, follower and fan counts, and amount …
Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
5 Common Misconceptions About Blogging for Your Business
Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …
Top 5 Logo Makers for Non-Designers
One of the most important factors of your brand’s identity is your logo. It’s one of the few parts of your business or startup that a customer sees as they formulate their first and strongest impression of you. A great logo will help your business stand out and appeal to customers; a bad logo will shrink your chances of making a good first impression on a potential customer. Today, you don’t have to hire a graphic designer to get a great logo, and you don’t have to be a designer yourself. There are a ton of cost effective logo makers …
How to Use Sticky Content to Make Visitors Stay on Your Website
Whether you’re planning to create one in the near future or have been running your own website for a while now, hopefully, you’re thinking about the amount of time visitors will spend on your website. The session length is important because your chances of converting that visitor into a customer increase exponentially the longer he or she is browsing your website. It’s clear that it’s important to keep visitors on your website for as long as possible, but what are the best methods to do it? And what considerations should you keep in mind as you put those methods into …
Choosing the Right Website Hosting for Churches & Ministries
Your Christian church or ministry needs a web presence, but your beliefs and ideology can present a special challenge as you search for website hosting that doesn’t clash with your beliefs. Creating a website for your church or ministry will serve the same purpose your brick-and-mortar establishment does: Spreading God’s word with the community. A website will enable you to spread it much further, and in this increasingly digital age, it’s important to make sure your church or ministry sheds light on the Christian message online. Choosing the right web hosting for churches and ministries requires some special consideration beyond …
What Is Reseller Web Hosting and How Much Is It?
The web hosting industry is growing in popularity among entrepreneurs and business owners because of the inexpensive cost and low risk involved in starting a reseller hosting company. But if you’re like many business owners, you may not understand exactly what reseller web hosting is, or how much it costs to start a reseller hosting business. What is reseller hosting? Reseller web hosting is an inexpensive web hosting option that involves one company renting hard drive space and bandwidth to another company, who then rents the space to third parties. We’ll cover this in more detail further down, but for …
4 Ways to Use Infographics to Market Your Business
Are you using infographics to market your business online? If not, you’re missing out! Infographics are one of the best ways to market new content and repurpose your older content. They are bite-sized pieces of content that really pack a punch and engage your audience. Infographics are highly visual, so they’re widely shared. They make the best information easier to digest and drive visitors to your website. Visually appealing infographics provide so many benefits for a small business blog, so take a look at these 4 ways you can use infographics to market your business! 1. Use infographics to market …
Promote Your Brand with Rich Pins on Pinterest
Pinterest is a highly visual social network. Brands that rely on visuals to sell their product can do really well on the site, which has over 100 million active users–of which women make up 85%. The problem that many brands experienced with Pinterest in the past was the challenge of getting users to leave Pinterest to visit their website. Most people use Pinterest to continually scroll through ideas and don’t often leave the site to get more details on one pin they liked. That’s why Pinterest created Rich Pins, special pins that include additional information right on the pin itself, …
