Do Psychologists Really Need a Website?
Have you ever been in the shoes of somebody considering therapy? Typically, they don’t just find a psychologist and start going willingly. Usually, there’s a certain amount of research done online first. Without a website, a psychologist may not be able to capture this potential patient.
If somebody is struggling with something, whether it be grief, divorce or any of the other major issues life throws our way, they tend to look online for help first. It’s private and sometimes a little bit of information about what they are dealing with can help.
However, when the issue doesn’t go away, therapy may become necessary. With a psychologist website, it’s possible to capture this potential patient and provide them with the help they need.
Why Every Psychologist Should Start a Website
With a website, any type of business gains the ability to increase their bottom line, along with a number of other benefits. Your website becomes your online calling card and allows you to do so much more with your business than you can do without a website.
Online marketing is very inexpensive and can be done in many different ways. For a psychologist, it could be as simple as providing good information on a blog and letting potential patients find it. This could be the first interaction you have with somebody searching for help and could lead to regular therapy sessions.
Of course, there are a number of other ways to capture potential business with your website. Without a website, you don’t have any possibility of gaining new business from those searching online for help. The cost of starting your own website will seem like very little once you start to see the benefits.
The Major Three Benefits a Psychologist Website Provides
Any business website provides some general benefits, such as a new way to build your customer base, the opportunity to increase your bottom line and an online calling card. However, a psychologist website is a bit more unique and provides three major benefits you may not have considered.
Opportunity to Build Trust and Credibility
Nobody wants to choose a therapist just to find out the person doesn’t specialize in the area they need help with. Your website allows you to show off your awards, accomplishments and knowledge of your specialization. You can provide potential patients with the information they need to make a sound decision about scheduling an appointment with you.
The Ability to Become an Authority
Websites paired with blogs provide the opportunity for the owner to become an authority. Whether your specialty is dealing with divorce or you specialize in helping people grieve after the loss of a loved one, you can become a local, national or worldwide authority.
An Opportunity to Help People
Most psychologists spend the many years it takes to become a professional because they really do want to help people. However, the people they help are the ones willing to admit they need help and actually step into their office. Not everybody will schedule an appointment and you may not even know you helped them. Your website allows the opportunity to provide general advice and help for those searching online.
These three benefits help to set a psychologist website apart from the many other types of websites found online. Of course, it requires the right type of design and for most therapists, a blog will a necessary avenue for helping people and gaining traffic
Where Should You Start?
Starting your psychologist website requires the right hosting. Once you’ve chosen the best hosting company for your needs, you can use the tools provided to build your own website or hire a designer to take care of the heavy lifting for you. Either way, you need to get the best hosting possible first.
Great hosting provides you with the ability to concentrate on your business instead of hosting issues. You need a hosting company using the best technology, providing the best support and able to give you the maximum uptime for your website. If your website isn’t up and running, without issue, people can’t find you.
ITX Design provides the best hosting you will find online. Not only do we provide award-winning technical support from top industry professionals, but we also provide all the features and tools you need to build a professional website.
If you’re ready to take your business online and you want to start a psychologist website, hosting from ITX Design is a great place to start. Contact our support team with any questions you might have and we will gladly recommend the right package for your needs.