Have you considered bumping up your LinkedIn profile to a premium account? It’s actually a great way to generate new leads for little cost to you. It’s always a great idea to stay ahead of the competition when it comes to locating new leads. It’s vital to your sales and revenue efforts.
Once you’ve identified your targets and established a lead generation timeline based on your resources, you’ll be ready to take it to the next level. Most people are forced to increase their bottom line in order to generate leads regardless of the type of business they are in. LinkedIn has become a major lead generation tool and more effective than sites like Twitter and Facebook.
Along with being a professional network, it’s a platform for generating leads and you may be wise to get their premium account in order to fully take advantage. Here is a look at how to use it to create new leads for your business.
What is LinkedIn Premium all about?
The upgraded membership is called a Premium account and features five options to choose from. You could either use the one for business professionals, the one for recruiters, or the one for job seekers. There is also an option for sales professionals and an option for talent finders. Lead generation will make the most sense under business or sales categories.
You’ll have different membership categories to choose from at different upgrade levels depending on how much access you need to the various features offered. Once you’ve determined how much access you’ll need, here is a look at the perks you’ll enjoy with Premium LinkedIn.
Features you’ll get to access
You’ll get wonderful features when you sign up for a premium account. You’ll get to do advanced searches like searching for small businesses that have an interest in what you sell. Everyone has access to InMail but the free accounts have limited access. Your premium account will allow you to message anyone instead of being limited to only your contacts.
Another great perk is you’ll get to see who has viewed your profile and you’ll be able to view a full profile of anyone in your network. See a full list of people who have viewed your profile in the last 3 months and find out what keywords people used to search when they found your profile.
View the full profiles of everyone in your network like group members and 3rd-degree connections. Lastly, you can save particular searches, receive alerts for your searches every week or month, and it will help you to avoid wasting time with disconnected results.
How to generate leads
How are people using their premium accounts to generate more leads? For starters, you can build a targeted list by your advanced search. Search the company size, the interested in field, the groups in common field, when they joined, the seniority level, and much more. You can narrow down your leads too.
Set alerts for new leads so that it will remember your search and send you weekly notifications of new members that are a part of the network you had searched for before. Save up to 7 searches and view 500 more profiles displayed in the search listings; perfect for including new leads in your potential leads.
Search for more leads on the “Who’s Viewed your Profile” page that is only available to members. Check out the “Views by Industry” section to highlight the top industries consisting of individuals who looked at your profile. In some cases, you may find that people coming from industries you aren’t selling to could be an untapped market you should start seeking out.
Reach out directly to leads in your list through you InMail abilities. They could convert from a lead to a sale. You’ll have an easier time reaching prospects directly and generating sales for your products or services with this premium feature.
If you haven’t tried using LinkedIn Premium accounts to create new leads, this is the perfect way to step up your game in a cost-effective way.
