Sometimes you need to find the right boost for your WordPress website. It doesn’t seem to have enough going on or you aren’t sure how to market it quite right. WordPress is one of those platforms that has endless options, tons of plugins, and a world of possibility for users.
When you look at your marketing efforts, making your content awesome, and implementing some useful WordPress tools, you’ll start to see a world of difference. You can give it a boost with just a few clicks sometimes. Here is a look at how else to boost your WordPress website when you’re feeling stuck.
Marketing
For starters, you should increase your marketing game. When you focus on setting yourself apart from the competition, being educational to your visitors, narrowing your focus by concentrating on a specific niche, and generating leads for your business, you’ll have all of the principles you need for the perfect marketing platform.
Try to appeal to a group of people in a specific niche, do the research to see how you can differentiate yourself from the competition, provide value to your visitors through educational materials, and generate leads to make sure you are finding people that would want what you have to offer.
Great content
Perhaps your content could use a boost. If you thought you were doing great before, perhaps you could make it more awesome by investing more time and quality into your work. Are you being informative and conveying a message that entertains or educations your audience?
Is your work shareable on social media where people will want to tell their friends and colleagues about the great piece they read? Is it easy to read, organized, and full of images, broken up information, and sub-headers? Make sure it fits your brand’s voice and feels consistent all the way through.
Plugins
From here, it might be time to start implementing some important plugins to give it an extra boost. For example, the Editorial Calendar is a free plugin that will help you schedule out your blog better and make a posting schedule. Try the Scribe plugin if you are struggling with your marketing efforts because it will give you the ability to research keywords, related subjects for your content, and it will analyze that your writing matches your intended focus.
Listly is a popular plugin for those that need a better element of community in their blog because it gives your viewers a way to contribute to your lists. Jetpack is the plugin for those that need a social media marketing boost because it syncs up your social accounts with the WordPress dashboard. Lastly, check out Slide-In for your lead generation needs as it creates slide-in messages used to entice your site visitors to take action.
Consider making these changes if you are struggling with your WordPress website. One of these techniques may be the simple change you needed to make your site go from “good” to “great!”
