For those that are trying to grow their business, expand their network and make a social media presence, LinkedIn is the perfect place to join. It’s the most professional social network and it can somewhat act like an online resume to highlight your experience and accomplishments.
It’s a nice way to find colleagues, potential candidates for a job and people you may want to network to work with on a project. Many website owners are starting to join the network realizing that it’s an easy way for others to find them and then eventually make it to their website.
In addition, they are adding LinkedIn to their WordPress website so that they don’t have to put all of the same information from LinkedIn on their website. If you want your viewers to be able to click your LinkedIn profile from your website, here is a look at how to add it to your WordPress site.
What LinkedIn Offers
Your LinkedIn profile is your online resume and it’s easy to add all of your past experience and current job on there for the world to be able to find you. Being a site of over 300 million users, it’s a big deal in the business world. It’s important for users to customize their profile URL with their company name and you can do so going to the public profile customization page and inputting your chosen URL.
Then, change your site’s blog link text show as “personal website” but you can change that to say something about “my blog” or “industry insights.” Make sure there are no blank spots on your profile because it may appear that you lack attention to detail.
Adding it to WordPress
Once you’ve updated your LinkedIn and you are actively interacting with the community (get endorsements, getting introduced to prospects, using LinkedIn Groups and reading network updates), it’s a good time to add it to your WordPress. You wouldn’t want to add it if you weren’t taking it seriously or highly active on the site. You also don’t want an incomplete profile or inaccurate information.
You can manually add it into WordPress in several ways. Input your LinkedIn profile’s URL and make your selections. You’ll be given an HTML code that can be pasted on WordPress pages, posts and side bar widgets. If you don’t want to manually add it, consider using the share button. Simply go to the Share Plugin Generator, grab the code, and put it on your site in any location. It works well for pages and posts.
What other ways can I incorporate my LinkedIn profile in WordPress?
Another route you can go is to let your visitors know they can follow your company on LinkedIn using the Follow Company code snippet with a “follow” button. You can even see your follower count too.
A Member Profile Plugin Generator will allow you to embed a snapshot of your profile anywhere on your WordPress site. This is a nice option if you want to display your LinkedIn profile because it acts like your online resume. It will appear like a business card on your site. You can also do this with a Company Profile instead of an individual member profile.
What about those LinkedIn plugins?
If you prefer to integrate with plugins through third-party tools, it’s another way to add elements of your LinkedIn profile to your site. Some are simple and others are complex and the level you choose would be based on your specific needs. The FP LinkedIn Profile plugin will install a simple profile summary card onto your site with customizations available for the widget, profile name and profile link and you’ll be able to show your connections.
WP LinkedIn is another option which uses shortcodes to insert your profile. It’s a nice option for those that want to be able to insert a scroller of your recommendations from LinkedIn on any page or post which is like a testimonial integration. Also be sure to look at WP LinkedIn Multi-Users plugin, WP LinkedIn for Companies and LinkedIn Master.
Use these tips and tricks to get your professional LinkedIn profile added to your WordPress website.
