What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?
What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …
5 Things to ‘Steal’ from Your Competitor’s Websites
Originality is highly valued in our society, and for many business owners, there’s nothing better than being the best at something unique or offering an original service no one else is providing yet. But the reality is that sometimes, the person with the original idea isn’t always the best at executing the idea–getting great results from it–and the idea goes to waste. And sometimes, you’ll notice that no matter your efforts to be original and unique, your competitors are doing a wonderful job with a certain keyword, type of promotion, or customer niche. Don’t be a martyr for originality. Steal …
6 Tips for a Better Business Website
Your website is the main tool you use to reach your customers online. Just having a website isn’t enough to drive traffic and draw visitors into your sales funnel–it has to be a well designed, informative, and functional website that offers good content to do that. Getting there doesn’t have to be complex. If you’re looking for ways to improve your website for visitors, check out these 6 tips for a better website. 6 tips for a better business website 1) Put a CTA on every page Your website is a major part of your sales funnel, and there’s one …
Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
Outbound vs. Inbound Marketing: Which is Right for Your Small Business
When considering your marketing needs this year, how do you determine which one is more important and effective? Can you do both? All marketing is either outbound or inbound, but many think that outbound marketing is no long happening in today’s business world. While you may think inbound marketing is the only way to go, it turns out that both can be really useful. There is no way that is better than the other, but take a look at the differences so that you can decide which makes the most sense for your small business. What is the difference between …
Can Wikipedia Links Help you Build More Blog Traffic?
Business owners are always hoping to get mentioned or linked on Wikipedia because it drives traffic and makes you appear as an expert on the industry. Since Wikipedia is known to have thoroughly researched information, it’s important to business owners to make it to Wikipedia. Any topic on the site is going to have relevant information that people want and need. If readers find a person or company mentioned or linked on the site, they are already going to have a great impression on this person, want to hear more from them, and want to check out their website for …
4 Ways to Integrate Social Media Into Your Website
A strong social media presence doesn’t mean much if it’s not driving traffic to your website, and your website won’t accomplish much if you’re not promoting your content on social media. Social media and websites like yours need each other to survive. To get the most engagement and visibility, you need to integrate your social media accounts into your website. Here are 4 ways you can do it. 4 Ways to Integrate Social Media Into Your Website 1. Social logins This is a big one, so listen up: 73% of users are more likely to sign up or register with …
Top 5 Logo Makers for Non-Designers
One of the most important factors of your brand’s identity is your logo. It’s one of the few parts of your business or startup that a customer sees as they formulate their first and strongest impression of you. A great logo will help your business stand out and appeal to customers; a bad logo will shrink your chances of making a good first impression on a potential customer. Today, you don’t have to hire a graphic designer to get a great logo, and you don’t have to be a designer yourself. There are a ton of cost effective logo makers …
How to Connect with Your Target Audience Through Content
It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …
4 Ways to Use Infographics to Market Your Business
Are you using infographics to market your business online? If not, you’re missing out! Infographics are one of the best ways to market new content and repurpose your older content. They are bite-sized pieces of content that really pack a punch and engage your audience. Infographics are highly visual, so they’re widely shared. They make the best information easier to digest and drive visitors to your website. Visually appealing infographics provide so many benefits for a small business blog, so take a look at these 4 ways you can use infographics to market your business! 1. Use infographics to market …
