Can Swiftype Search Help to Improve WordPress Search?

Allowing users to easily search your website is very important. Most WordPress blogs outgrow the provided search feature rather quickly. There are many ways to add a custom search to your WordPress website, such as using the custom Google search for Swiftype Search. Both of these are viable options. Let’s take a closer look at how to use Swiftype Search to improve your WordPress blog search.

What Exactly is Swiftype Search?

Swiftype provides a search service and the company specializes in analytics and site search. It can be used by anybody and installed on any type of website. Once installed, Swiftype will index the documents on your site and make it easy for users to find them.

This is a very fast type of search and will show the results instantly. Swiftype is a great choice for beginners and provides plenty of benefits for those looking to make their WordPress search better.

How to Use Swiftype Search with WordPress

Before you do anything else, you will need to sign up for a Swiftype account. They offer both a free and a Pro version, which provides some additional features.

Once you’ve signed up, you will want to click on the WordPress plugin option for creating your new search engine.

WordPress Plugin Option

After you make this selection, you will be given the option to download the plugin.

Download Swiftype Plugin

This page will also include your API key, which is very important.

Once you have uploaded and activated the plugin on your WordPress website, you will need to authorize the Swiftype Search Plugin by following the instruction on the page.

You will have a new sidebar item called “Swiftype Search,” which will give you the options for the plugin. When you first click on this item, you will get a page that looks like this:


Enter your API Key and click the “Authorize” button. Now, you will be given the option to add a title to your search engine.

Search Engine Title

You can call it whatever you prefer and once you have named your search engine, you will need to synchronize your posts by clicking the “Synchronize with Swiftype” button:

Synchronize With Swiftype Button

The plugin will take care of the rest for you. It may take a few minutes, depending on how many posts and pages you have, for the synchronizing to complete. After it’s complete, the button will say, “Indexing Complete!”

Indexing Complete

How to Manage the Search

Now that you have set up the Swiftype search on your website, you can now manage the search from your Swiftype dashboard. Go to your account, click on the “Engines” option up at the top of the page.


You will now have a list of all your search engines. Just click on the name of the search engine and you will be taken to the area to manage your search engine.

Manage Search Engine

You can see the overview of the daily activity, your content, rankings, analytics and more from this section.

Each tab will show you something a little bit different. The Analytics tab provides a look at the total searches performed, your search conversion and any autocomplete conversions.

Analyitics Tab

The content tab will show you all the different pages and posts that are able to be searched. You can select any of the results if you prefer to modify them. There is also a search function to make it easier to find specific URLs.

After searches have been performed, the Ranking tab will show you the results and the rankings. This area will also allow you to drag and drop to re-order the search results. You can even remove search results from the results, if necessary.

The Swiftype Search tool is very powerful and provides a great choice for adding custom search to your WordPress website. You can use it free of charge and you can quickly have a custom search on your WordPress site. This will give you more control over the search results and you will have more analytics to help provide the right results for searchers, along with what you want them to see on your website.

If you’re looking for a great way to upgrade the search function in WordPress, Swiftype might be the right solution for you.

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