Your content strategy is very important to the story you will tell on your blog. Whether for business or for personal use, you need to have a good content strategy if you want to be successful.
It’s not as easy just to simply put up content and provide fluff anymore. Now, you need to use high-quality content to drive organic traffic to your website through a blog. Here are a few things to consider as you set up a content strategy for success.
Choose Personas Wisely
Understanding your target market is the first step. This will allow you to choose personas for your blot that fit with each sector of the market.
For example, if your target market is male sports fans in their late 30s to early 50s, you want a persona that fits within that market. With the right persona, your target market will better relate and are more likely to follow your blog.
Understand your Best Search Terms
You probably used specific search terms as your target for the home page and any product or service pages on your website. This is very important on your blog, as well.
You want to build your content strategy around long-tail keyword based around your more general keywords. This will allow you to build better overall site SEO and really gain traffic and ranking with each blog post you create.
Mix up the Content
Most businesses will have different segments of their target market preferring different types of content. When you mix it up with written posts, videos, plenty of images, infographics and other types of content, you can reach your entire audience instead of just a smaller portion of it.
Provide Regular Content
If you only post to your blog once a month, you won’t have the same ability to create followers as if you post once a week or even once per day. Have you ever read a blog post and you just wanted more of what they had to say? When you don’t get more, you forget about the blog. However, if you get more from the author, you will continue to follow them.
Make sure you provide regular content and even schedule it to ensure your audience knows when it goes out. This will help you build a better blog with more followers.
Your content strategy doesn’t have to be complicated. It can be very simple, as long as you use these elements to create a successful strategy for the long term.
