Does your Company’s Website Need Professional Photography?
When you create a website for your company, every element needs to serve a purpose. Whether it’s the way visitors navigate or the design, it needs to have a specific focus and serve your company. Often, companies refuse to invest in key elements, which make all the difference. Did you know, about 65% of the population is visually inclined when learning? Most people visiting your website will get so much more out of the visual elements than the words on the page. The words are very important, but the pictures are even more important. Outdated, stock or poor photography simply …
3 Steps That Make Your Content Go Viral
What is viral content? Viral content starts out like all other content–it’s written or created with an audience in mind. What makes viral content different, however, is the way it’s received by the audience. Instead of drawing a few clicks and likes here and there, viral content takes on a life of its own once it starts being shared by a small group of people and grows. At the heart of viral content is share-ability, or how appropriate readers deem the content for sharing. A lot of great, well-written or designed content fails to go viral simply because it’s not …
The 5 Most Valuable Website Metrics to Measure
There are a plethora of free and paid tools available that allow you to track the analytics and metrics related to your website and content marketing efforts. Every tool offers similar information, although some require you to pay more for certain features. Using a web analytics tool to measure and track your progress online can be overwhelming. There are so many metrics to measure—how do you know which ones are the most important? Which metrics reveal the bottom line? We use Google Analytics to follow our website and content marketing efforts, but any tool you decide to use will be fine. …
How to Create a Virtual Office Right Now
Thinking about transitioning to a virtual office? Business owners who have made the switch say they are more satisfied with their job and personal life afterward. Running a virtual office is easier, cheaper, and more productive than a physical or “brick and mortar” location. Below is a guide for creating a virtual office today, including everything you’ll need and special tips and tricks to consider along the way. What is a Virtual Office? A virtual office is run from your home or a remote location. By working with third parties, your virtual office can have a trustworthy business address, a …
Top 10 WordPress Themes for Spas and Beauty Salons
The beauty and wellness industry has exploded and many beauty salons and spas are taking their business online. Whether they sell products or just use their website to inform and take appointments, a professional WordPress theme makes a big difference. With the vast majority of consumers using the internet to research businesses before making any type of appointment or commitment, it’s vital for your salon or spa to have a website. Using WordPress makes it easy to build your own website or hire a designer to take care of it for you. The process will include choosing the right theme …
Which WordPress Plugins Do Photographers Need?
Whether amateur or professional, photographers with a WordPress website and/or blog need the right plugins. With the right plugins, you can make your site stand out, keep it from slowing down and make sure you can display your images in the highest possible resolution. Your images are important and they are probably the lifeblood of your site. You need to be able to show off your talents without your site taking forever to load or losing resolution due to the size of the image. Here are five great plugins every photographer should be using for their WordPress website. WP Smush …
Avoiding the 5 Common IT Security Mistakes Businesses Make
Businesses that don’t prioritize security online are making a big mistake that could cost them customers and leak sensitive information. Hackers and cyber threats lurk everywhere, and a business’ responsibility to protect and maintain their customers’ sensitive information can’t afford to risk that information getting into the wrong hands. Think of the public outcry after hackers stole credit card information from major retailers in the past, like Target and TJ Maxx. You don’t want something similar happening to your business! Here are 5 common IT security mistakes businesses make and how you can avoid them. 1. Leaving staff out of …
10 Ways to Help Your Home Based Business Succeed
Owning a home-based business can be stressful. Without the traditional office/home boundaries, it can be difficult to stay on track and be productive with your time. It’s a challenge to stay connected to your employees and create a harmonious company culture. But operating your business from home doesn’t have to mean it’s doomed to be disorganized or chaotic. The fact that you’re reading this article shows that you are invested in your business and want to make it work against all odds. “When there’s a will, there’s a way.” We scoured the web and came up with a list of …
Why People Who Break the Rules Have Higher Incomes
Breaking the rules might not sound like a clever thing to do, but it’s something that the highest earners have in common. People who break the rules, are stubborn, and misbehaved as children tend to earn higher incomes, according to the results of a recently released study that spanned 40 years and tracked 745 people. The study looked at the income and education levels of 745 people from Luxembourg schools in the 1960s. The children completed questionnaires about their behavior (self-reporting) and their teachers filed corresponding reports on the children’s individual traits and behaviors. Who are the rule breakers? The …
Link Building Dos and Don’ts for Better SEO
Getting the search engines to list you high in the results may lead to a ton of new traffic for your website. However, it’s not as simple as it might seem to get your site listed high in the rankings. Google and other search engines use a number of different criteria to rank websites. From keyword use to incoming links to mobile friendliness, there are several things they take into consideration. One of the most important factors is how often your site has been linked to by other sites. Whether major companies are linking to you or smaller companies, this …
