4 Ways to Connect Content to Social Media
Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …
Repurposing Your Blog Posts Into Fresh Content
When you’ve spent time crafting “evergreen content”–content that is as relevant today as the day it was written–it’s painful to see it wither away in your blog, unnoticed. Don’t let that happen! When your content starts to seem stale, it’s time to repurpose it into something great. Take your old blog posts, shine them up, and send them out in any of these 5 ways. Write a sequel blog post If the first post did well, try doing a Part 2. When your audience is interested in a blog post, you need to find out what was interesting about that …
