5 Common Misconceptions About Blogging for Your Business
Your business has set up a great website, but how much attention have you given your business blog? Blogging is an efficient way to create content that can be seen by your target audience and result in conversions. But there are a lot of common misconceptions about blogging that, if followed, will run your blog into the ground and harm your business’ online reputation. You want to avoid making these blogging mistakes to ensure your brand is considered relevant, useful, and up-to-date. Here are 5 common misconceptions about blogging for your business. (1) A business blog is purely for promotion. …
How to Connect with Your Target Audience Through Content
It’s hard to forget about your target audience. After all, they’re the reason you do business and their wants and needs are at the forefront of every decision you make for your company. But sometimes, when we’re creating content for our business and marketing it, we lose sight of the big picture and start to get stuck in ruts. We write a lot of self-promotional content because we’ve seen others do it on their blogs. Those blogs don’t get much engagement, and aren’t well-known, but who knows? Maybe they’re getting tons of leads from promotional posts. Maybe not. Your target …
How to Better Understand Your Target Audience and Provide Great Content for Them
Sometimes the best way to create content is to understand the audience you are trying to target. How can you better understand your target audience and provide them the great content you are trying to create? Once you’ve figured out that you are hungry for readership and you have great content you want to share, it’s important to understand what type of audience you need to be reaching out to and then format your content in a way that would make them able to find you and join your reader following. Here is a look at finding your target audience …
