Sleeping Your Way to the Top: 5 Sleep Habits Successful People Have
What makes successful people different from the rest? It turns out, a series of small-yet-significant decisions about their everyday lives are what separate the average from the stellar. One of the most noticeable things successful people do that unsuccessful people do not: Get a good nights’ sleep. But how? If you’re busy running a company, managing a family, and trying to make some time for yourself, how can you enjoy a peaceful slumber each night? Steal the sleep habits of the successful and sleep your way to the top. 5 Sleep Habits Successful People Have Sleep Habit 1: Ban blue …
How to Write Effective Job Descriptions
Ready to hire an employee? You need to craft a job description that clearly states what is expected of the role. Writing an effective job description will help you appeal to the right job candidates, set a parameter for compensation, accurately describe the job role, and set performance expectations. What should be in a job description? Summary Your focus should be on making your job description clear and concise. Most job descriptions start with a short summary of the position. In your summary, you might include: Tasks involved in the role Preferred methods for completing these tasks How the role …
Top 5 Credit Card Payment Processing Tools for Small Business
As a small business, you want to be able to process your transactions efficiently and access your money fast. There are a ton of credit card and electronic payment processing tools available for small businesses, but only a few deserve your attention. We did the research for you, so here are the top 5 credit card payment processing tools for small business! Top 5 Credit Card Payment Processing Tools 1. Square 2.75% transaction fee Mobile, online, and POS credit card processing Phone support available during business hours Square is our favorite payment processing tool. The app is beautifully designed, clean, …
When Do I Need Dedicated Server Hosting?
If your business is serious and is planning growth, you need dedicated server hosting. With VPS or shared hosting, your account is only one of many on the same server. Your resources are depleted and your security is fragmented. You’re unable to respond to high volumes of website traffic, rendering your marketing and advertising campaigns useless. However, with dedicated server hosting, you don’t share resources or space with anyone else. The server is dedicated to your account only, freeing up what would otherwise be shared with other businesses. You can fully secure your data. You can handle high volumes of traffic. …
4 Ways to Connect Content to Social Media
Content shouldn’t stand alone on your website. There should be a fluid relationship between your website, your content, and your social media presence. If you’re writing great content but aren’t promoting it properly on social media, you’re wasting your time. Here are 4 ways to connect content to social and improve your marketing efforts. Include a mix of post topics and types We’ve all seen companies that only seem to post promotional content. It’s like they think if they have the attention of a potential customer, they should just start rambling about what is great about their brand. Unfortunately, people …
5 Ways to Get Better at Customer Service
Customer service is one of the most important aspects of your business. If you aren’t paying attention to the way your business serves and interacts with customers, you’re losing out! Bad customer service results in more than just complaints–people will stop using your business, and if they had a really bad experience, they’ll tell their friends and colleagues to avoid your company, too. It’s important to focus on your customer service and the ways your company interacts with customers if you want to succeed (and we know you do). We know customer service well–it’s our business to, as a virtual …
What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?
What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …
Is Social Media Risky for Small Businesses?
As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …
Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
