What Should Be On My Homepage?

Wondering what information and site elements should be on your homepage? How about what a perfectly designed homepage looks like? This post will walk you through the important elements and information you need to include on the homepage of your website to make it a more efficient tool for converting visitors to customers. What should be on my homepage? The pertinent information It might be a bad tactic for dating, hunting, or being sneaky, but on your website, you need to make the important information completely obvious to your visitors. They should never have to hunt for what they need. …
5 Ways to Get Better at Customer Service

Customer service is one of the most important aspects of your business. If you aren’t paying attention to the way your business serves and interacts with customers, you’re losing out! Bad customer service results in more than just complaints–people will stop using your business, and if they had a really bad experience, they’ll tell their friends and colleagues to avoid your company, too. It’s important to focus on your customer service and the ways your company interacts with customers if you want to succeed (and we know you do). We know customer service well–it’s our business to, as a virtual …
Why Customer Service is the Most Effective Marketing Tool

When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …