How to Get the Most Out of One Piece of Content
You’ve created a great blog post, page or another type of content. What’s next? How do you get the most out of the content you worked so hard to create? It’s not as easy as just publishing it on your website and waiting for people and search engines to find it. There are many other things you can do to add value to your content and make it much better. Here are some of the ways you can get the most out of every piece of content you create. Turn it into an Infographic An infographic is a very powerful …
Writing Too Much About This Topic Will Devastate Your Blog
Running a blog for your business? That’s great! It means you understand the necessity of providing good, original content for your visitors, viewers, and customers. But not every topic deserves to be featured often on your blog. One of the worst mistakes we see business bloggers making is writing too much self-promotional content for their blog. Why is this a mistake? Promotional content about your business is self-serving. It doesn’t answer your customers’ questions (not counting FAQ posts, of course)–it just ‘promotes’ your business, attempts to sell your product, and features a lot of “we/our” language. For example, a promotional …
Does Content Marketing Really Trump Link Building?
Are you more focused on your link building or your content marketing? You should be focusing on content marketing as it trumps link building. SEO specialists and digital marketers have looked at both to determine what is really more important for a business owner. While many are split on the issue because on one hand, traditional SEO approach that uses keyword-marketing and link building has been proven, others feel that content marketing along with the many tasks involved is the way to go. It looks like it’s time to move forward with the trend of the future which is to …
