Your business website is very important and so is your ranking on Google, Bing, Yahoo and other search engines. Since most websites get a huge amount of traffic from search engines, it’s important to keep your ranking as high as possible. Here are a few tips to help you stay at the top of the search engines.
One of the best ways to ensure you not only stay at the top of the rankings, but also rank for a large amount of long-tail keywords is with fresh content. When you post to your blog a few times a week or even daily, you will gain a competitive advantage over sites not providing fresh traffic. This can also help diversify the traffic coming to your site and how they are finding you.
Build Good, Real Links
Link building is another way to stay at the top, but you need quality links. Sharing posts and pages on social media is a great way to get some links, but you can also get other links from guest posts, directories and a number of other sources. Just make sure you avoid any bad links as they can do a ton of harm to your site and ranking.
Stick to the Quality Guidelines of Google
What better place to go for advice on maintaining your search engine ranking than Google? They have quality guidelines for a reason and you want to follow them closely. These guidelines will ensure you remain favorable in the eyes of Google even with algorithm updates.
Track your Search Ranking Constantly
Google Analytics is a great tool to help you track your search ranking and you need to be doing this regularly. If you see a drop in ranking, you may be able to pinpoint why, if you track your ranking. It could be something you did or something your competition did that you should be doing or it could have been an algorithm change from Google. The best way to know is to track.