The 4-Step Litmus Test for Your Social Media Content

The way your business uses social media says a lot about your brand, and if you’re making rookie mistakes, you risk losing credibility in the eyes of your audience. If your business is actively using social media, you’re on the right track, but being active doesn’t mean you’ll be successful in using social media to market your business. You have to ensure your content is shareable, interesting, and valuable to your audience while balancing the art of promoting your business successfully. Read on to learn about the most common rookie social media mistake–and how you can steer clear of it.
Why Most People Don’t Like Social Media Promotions and How You can Make Yours Better

Have you considered the fact that most people can’t stand social media promotions? Why do people hate it? When you find it a good way to promote yourself, it feels like you’re stuck between a rock and hard place. You don’t want potential customers to loathe your social media promotions while you don’t want to miss out on the promotional opportunity. Most people sign up for sites like Facebook and Twitter to keep in touch with old friends or have an easier way to send new pictures of your family to relatives, so when people start seeing advertisement, it gets …


