Tag Archives: Best Practices

The Complete Inbound Marketing Website Checklist

Inbound marketing is what you’ll need to focus on to get your website noticed by your target audience and begin converting them into customers. Start concentrating your efforts on inbound marketing from the start to ensure you don’t waste time sending the wrong people to your website. Here’s an inbound marketing website checklist you can use to evaluate your website’s needs and weak areas. The Complete Inbound Marketing Website Checklist A. Understanding inbound marketing A working understanding of the goals of inbound marketing is important if you want to get it right! Inbound marketing is any marketing method you use …

What are the Best Practices for Social Customer Service?

Social Customer Service

Businesses rely on social channels to improve their business’s success. Not only does it make it easy to raise brand awareness but it connects potential users and offers a direct channel to your current users. You can talk to your users and they can talk to you but in some cases, it isn’t always a positive exchange. Having social media as a tool for your customer service definitely helps your customers feel heard in a comfortable environment. Plus, it lets your customers know that you care. Understanding the best practices for social media customer service is crucial and if done …

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