Do you Understand Personas?

If you’ve never heard of personas in business, they refer to a marketing tool for building a blog or business to encourage user engagement and loyalty. Examples of personas include buyer personas or reader personas which are used by bloggers to make marketing easier and more effective. If you want to use the powerful tool of personas in your business and blog, here is a look at what personas are all about and how to utilize them. What is a persona and why is it important? Buyer personas are known as “reader personas” and they are a fictional description to …