Is Social Media Risky for Small Businesses?
As a small business owner, you’ve probably seen some examples of small businesses that have no business being on social media. They don’t post often enough (or they post way too much). They churn out uninteresting posts, neglect the audience for long stretches of time, and fail to ever register any real engagement. Maybe these experiences have caused you to believe that small businesses shouldn’t waste their time with social media. I would say that in some cases, you’re right–but in most cases, small businesses can and do use social media to fuel their growth and make their businesses stronger …