Tag Archives: open rates

Writing Amazing Headlines That Make People Click [Quick Read]

writing amazing headlines that make people click

What made you click on this article? The headline probably had something to do with it. Right away, the headline told you what the post would be about and provided some extra information in brackets. Imagine if the headline had been How to Write Headlines That Get More Clicks. Would it have appealed to you as strongly? Writing amazing headlines that make people click is less of an art and more of a science. That is, we’ve figured out the formulas that seem to work and those that definitely don’t. Steer clear of clickbait Surprisingly, many bloggers and writers are …

What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?

difference between bounce rates open rates click rates

What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …

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