Mailchimp vs. Constant Contact: Choosing the Best Email Marketing Tool
You know that email marketing is an important part of your marketing plan. But if you aren’t sure where to start, the entire process can seem overwhelming. Mailchimp and Constant Contact are the two leading players in the email marketing industry, and to someone just beginning their journey of subscribers and mail lists and click rates (oh my!), the two can seem one and the same. However, there are some important distinctions between the two, and getting both sides of the story will help you make an informed decision about the email marketing solution–Mailchimp vs. Constant Contact–you want to use. …
What’s the Difference Between Bounce Rates, Open Rates, and Click Rates?
What’s the difference between bounce rates, open rates, and click rates in email marketing? We won’t waste any time telling you about how important email marketing is for your business. We’re going to assume you already know that. Below, we’ll talk about bounce rates, open rates, and click rates. At the bottom, there’s a short exercise you can complete. Play detective to find out what is going on with the email campaigns based on the level of bounce, open, and click rates they received. Bounce Rate The term bounce rate refers to the amount of your emails that are sent to invalid …
