Link Building Dos and Don’ts for Better SEO
Getting the search engines to list you high in the results may lead to a ton of new traffic for your website. However, it’s not as simple as it might seem to get your site listed high in the rankings. Google and other search engines use a number of different criteria to rank websites. From keyword use to incoming links to mobile friendliness, there are several things they take into consideration. One of the most important factors is how often your site has been linked to by other sites. Whether major companies are linking to you or smaller companies, this …
Why is Link Building a Marketing Thing, not a Google or SEO thing?
A backlink is a link that is placed in content to refer readers to the original source of what is being discussed. For example, a negative backlink can be placed on a blog in which an author wants to show their readership that you are a horrible writer or did something unprofessional. A positive backlink on the other hand, can lead to an increased credibility. As long as your backlinks aren’t there simply as part of a list of useful resources and nothing more, backlinks can really work in your favor. Link building is a great marketing tool but not …
Does Content Marketing Really Trump Link Building?
Are you more focused on your link building or your content marketing? You should be focusing on content marketing as it trumps link building. SEO specialists and digital marketers have looked at both to determine what is really more important for a business owner. While many are split on the issue because on one hand, traditional SEO approach that uses keyword-marketing and link building has been proven, others feel that content marketing along with the many tasks involved is the way to go. It looks like it’s time to move forward with the trend of the future which is to …
