What Should You Do with Your Inactive Email Subscribers?
Maybe you started your email marketing campaign years ago and you’ve realized you have a large amount of inactive email subscribers. There’s no good reason to waste all your effort building your email list. Even inactive subscribers have value, if you know what to do with them. With the right strategy, you don’t have to send out new deals, newsletters and other announcements only to think the open rate is too low and the number of sales isn’t satisfactory. Here are some of the ways you can handle inactive email subscribers on your list. What constitutes an inactive subscriber? Before …