Is the Internet Killing Small Business?
In a time when shopping can take place from home, in seconds, without all the distractions and annoyances that normally accompany a shopping trip, eCommerce is a solution that many embrace enthusiastically. The internet made it possible for retailers to sell products and services online to people they’ll never meet or even be within 3,000 miles of. But is it killing small business? Is the Internet Killing Small Business? Selling to such large audiences makes it practical for exclusively-online retailers to sell a wide, diverse range of products (like Amazon) at almost unbeatable prices that small brick-and-mortar businesses struggle to …
Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
