Why Customer Service is the Most Effective Marketing Tool
When we think about marketing tools, chances are, customer service isn’t one of them. Instead, we’re thinking about web-based tools that are pretty complex at their core, but exist to make marketing our business easier. We don’t often picture customer service as a ‘tool,’ per se, but that’s exactly what it is. Webster defines tool as “a device or implement used to carry out a particular function.” Good customer service will help with several of your business’ marketing functions; removing sales barriers, connecting with customers, answering questions and solving problems, and most importantly, driving sales. So what defines good customer …
What Should you do After Taking your Business Online?
When you run a business online, there are many considerations involved in order to be successful. You have to have your online presence through social media, you have to have a reliable website for your clients, and you have to find ways to market yourself. You have to be capable of being accessed on mobile devices too. For some, an e-commerce online store is needed to get the product out there and for bloggers, some freebies like e-books might need to be created. A great deal of work goes into running your business online but once it’s all setup, it …