When it’s time to create your business website, there are many elements to consider before you start. It needs to be easy to use for your client base, but also provide you a tool to market your business well. It needs to be a place that can generate leads for you while being informative to new customers about what you can do for them.
When you build the business, it’s important to consider the right design behind it in order to achieve all of these elements. Whether you are trying to redesign an old website or start a new one, web designers will tell you to consider these tips to have a successful site.
Deciding on a Template Compared to Designing one Yourself
The first element that you’ll need to consider is whether you want to design a website from scratch or use an already made template. The right decision is based on the template because a good template will save you money and help you market better.
On the flipside, a design made from scratch will be unique and beautiful if made right. It can be more beautiful than a standard template while functioning the way you need it to specifically. Decide between building your own from scratch that is customized but expensive or a pre-made template that will get the job done and save you money.
Choosing Between its Impact and its Functionality
Once you’ve settled on the template, consider if you care more about the impact your website will have on a client verses the functionality of it. While being unique is important, the website may need to focus more on getting your potential customers to become clients through its function. Find a good balance between the two in order to generate leads and provide potential customers with the information on what you can offer them.
Quality or Quantity?
You can’t have both imagine quality and a large quantity. This is because too many images is going to slow down the page and it may cause your clients to close out the page. Is it more important to show a large quantity of images in order to gain a new customer base?
If so, consider lowering the quality of the images to help with the page’s load time. If you don’t require many images, choose a few and increase the quality to have an attractive page. Bold images and high-resolution photos are preferable if you can avoid a large quantity of photos.
Making a Profit
Now that you’ve made these decisions, you need to consider how you can make money from your website. Getting a good return on your investment means that your website has to have a way to make you money. Once you’ve determined how you can make money from your site, focus your marketing on these aspects. You may need to use advertising if you aren’t selling products.
Consider these tips when designing your business website in order to be effective with potential new clients while still representing your company well and making a profit.