Organic SEO or search engine optimization is one of the most powerful online marketing strategies available to webmasters and bloggers. It takes a combination of high-quality content, social media presence and other factors to climb to the top of the search engine rankings for your specific keyword phrases. Without the right ingredients, your SEO strategy can actually backfire.
It all starts with the keyword phrases and the theme of your content. Without unique, high-quality content, you will struggle to find your website or blog listed on Google, Bing, Yahoo or any other search engine. Below, you will find the top five organic search engine optimization techniques and a few tips to help you gain a larger web presence.
SEO is no longer a world dominated by the website receiving the largest number of backlinks. Those days are well behind us. Today, content matters and it must be high-quality content. Low-quality, poorly written content doesn’t rank very well because it doesn’t provide the user with a great experience.
The goal of Google and all other search engines is to deliver the best possible search results for their users. High-quality, usable content provides the type of experience internet searcher want.
Most searchers seek information, such as a solution to their problem or a how-to type of article about something specific. When your content delivers this type of experience, you gain higher ranking on the search engines because they consider your content to be high in quality.
Images and Videos
Not all content requires a video or an image, but the use of both or at least one can greatly aid in ranking higher in the search engines. Images provide away to break up your content, give the user something to draw them in and give you the opportunity to increase your on-page SEO.
Whenever you provide a relevant image with your written content, you can change the ALT tag and the image title to match your theme. By using your main keyword phrase or a secondary keyword phrase as the ALT tag and title of your image, you score extra SEO points.
Images also provide a second benefit. Google and other search engines will list the images in the “image” search category. This means, when somebody is searching for an image and they find yours, it could potentially lead them back to your website. However, if you don’t provide an image title or ALT tag, you may not get listed.
Videos are another very powerful way to deliver content. Providing a video with you written content gives the visitor a better experience, as long as the video fits with the content. This is a very powerful way to build better organic SEO. In addition, videos tend to gain higher ranking on Google than some written content does.
Websites without a blog can still rank high on Google, Yahoo and Bing, but they are missing out on one of the most powerful organic search engine optimization techniques online today. Blogging provides the ability to target a broader subject area and cover very narrow topics within the broader spectrum.
Every blog post acts as a small traffic engine and provides the opportunity to gain more traffic from the search engines. Think of blogging this way, when you post high quality content to your blog, it’s like deploying an army of individuals with a stack of business cards. Each blog post will go to a different corner of the internet and attract a different type of individual to your website.
Not only can the blog posts take over first page ranking on the search engines, but they also help you build a community. If your blog post covers topics somebody is interested in, they will subscribe to your blog. When somebody subscribes to your blog, you gain multiple opportunities to sell your products and services to them.
The social media work has completely exploded and shows no signs of letting up anytime soon. Google and other search engines have taken notice. Social signals factor heavily into organic SEO and if you want to rank high for your target keywords, you must use social media and social bookmarking.
Sites, such as Facebook, Google+, Twitter, Pinterest, Digg, Stumbleupon, Reddit and many others provide massive power for any webmaster looking to increase their organic search engine optimization. By sharing your blog posts across the many social media sites, you gain the ability to increase SEO and gain social traffic.
If somebody enjoys your content, they can like it and share it with all of their friends with just a few clicks of their mouse. This gives you even more social power and provides both organic SEO benefits and more traffic. Some webmasters have been able to climb to the top of the search engine rankings without using anything other than social sharing.
Your META title, description and tags are very important to your overall SEO. Basically, the META data give you the opportunity to tell the search engines what your page or post is all about. When a search engine creates your listing, the META data is used for the title and description showing up for your page or post. With the right title and description, you can gain organic SEO benefits.
Changing the META data manually can be time consuming. However, if you use WordPress or any of the other top content management systems, you can easily install specific SEO plugins to make this task much easier. Some of the best SEO plugins for WordPress, such as WordPress SEO by Yoast will actually give you a preview of how your listing will look on Google.
How to Deploy Your Organic SEO Strategy
Now that you know five of the most important techniques for organic search engine optimization, it’s time to deploy your overall strategy. You need a plan and you need to follow it for more than just a few days. Great organic SEO takes time and this is a long-term strategy, not a “get rich with traffic overnight” strategy. Here are a few tips to help you formulate the right organic SEO plan for your website and blog.
Write with a Theme
Yes, the older SEO information will tell you to choose a main keyword phrase, use it in specific places and aim for a specific keyword density. Dump that strategy ASAP because it’s outdated and unnecessary. Google and all of the other major search engines have changed their algorithms and ranking strategies.
Today, you want to write with a theme instead of just a keyword phrase. Now, this doesn’t mean you shouldn’t choose a main keyword phrase and include it in the title and a few times in the content. However, writing with a theme requires more than just one keyword phrase.
Once you have a main keyword phrase in mind, you want to choose five to seven related keyword phrases to help build your theme. For example, if the main keyword phrase you want to target is “Bass Fishing Tips” you might choose related keywords like:
- Large Mouth Bass Fishing
- Small Mouth Bass Fishing
- Tips for Catching Bass
- Bass Fishing Equipment
- Bass Fishing Bait
With more than just one keyword phrase, you can easily develop a theme for your content. This will give you the ability to provide higher quality content to the reader and gain better organic SEO.
Include Images Whenever Possible
We already talked about the importance of images, but it needs to be a part of your overall SEO strategy. Anytime you can include an image with a blog post, do it. If it makes sense to use more than one image, use more than one image. However, when you use multiple images, you don’t want to use the same ALT tag or title for each one. Instead, use related keyword phrases for the extra images and make sure the ALT tag and title make sense for the image.
Post to your Blog Regularly
Many webmasters trying to increase their organic SEO give up on blogging far too soon. Blogging is insanely powerful, but only if you post to your blog regularly. You may need to post once per day or just a couple times a week, depending on your industry and your reach, but you need to be posting regularly. There’s nothing worse than a dead blog that hasn’t seen new content for months or even years.
Share, Share, Share
Social sharing is incredibly powerful and comes with many added benefits other than just better organic search engine optimization. Every time you post to your blog, share it on every single social media site you use. You should be using at least the following social sites:
Facebook, Twitter, Google+ – ABSOLUTE MUST!, Stumbleupon,Digg
These are the five biggest choices and they provide the most power. However, it’s a good idea to use a number of other sites and this doesn’t have to time consuming. If you use WordPress, you can install a simple plugin that will share each post with every single social site you use. Just set up the profiles once and your blog posts will automatically go out to all your friends and followers when published.
Stick to Your Plan
This final tip for better organic SEO may be the most important one. Building a website and blog with great SEO, whether local or worldwide, takes time. It’s not an overnight strategy, but one that can provide many long term benefits to your website.
Once you’ve created a plan, you have to stick to it. You may not see any major changes in your ranking or your traffic for many weeks. However, if you stick to your plan, you use these tips and you continually add value to your blog, you will see the benefits within a few months.
Use these organic search engine optimization techniques and tips to increase your website traffic. If you include all of these techniques and tips in your overall SEO strategy, you can build a high-quality website people will love.